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class=\"wp-block-paragraph\">\u300c\u3048\u30fc\u3001\u5e83\u544a\uff1f\u304a\u91d1\u304c\u6e1b\u308b\u306e\u304c\u6016\u3044&#8230;\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5206\u304b\u308a\u307e\u3059\u3002\u4ee5\u524d\u306e\u50d5\u3082\u305d\u3046\u3067\u3057\u305f\u3002\u5e83\u544a\u3063\u3066\u3001\u306a\u3093\u3068\u306a\u304f\u6016\u3044\u3093\u3067\u3059\u3088\u306d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3067\u3082\u3001\u5e83\u544a\u3092\u4f7f\u3044\u3053\u306a\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001<strong>\u8a08\u7b97\u3057\u3066\u96c6\u5ba2\u304c\u3067\u304d\u308b<\/strong>\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u50d5\u306e\u8b1b\u5ea7\u3067\u306f\u7279\u306bGoogle\u691c\u7d22\u5e83\u544a\u3092\u6559\u3048\u3066\u3044\u307e\u3059\u304c\u3001Meta\u5e83\u544a\u3067\u3082\u30a4\u30f3\u30b9\u30bf\u5e83\u544a\u3067\u3082\u3001\u51fa\u7a3f\u3059\u308c\u3070\u78ba\u5b9f\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u3068\u306e\u6c7a\u5b9a\u7684\u306a\u9055\u3044\u306f\u3001<strong>\u78ba\u5b9f\u6027\u3068\u6e2c\u5b9a\u53ef\u80fd\u6027<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e83\u544a\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5177\u4f53\u7684\u306b\u8aac\u660e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u306b\u306f\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u96c6\u5ba2\u306b\u306f\u306a\u3044\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u5373\u52b9\u6027\u304c\u3042\u308b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u65e5\u51fa\u7a3f\u3059\u308c\u3070\u3001\u4eca\u65e5\u304b\u3089\u96c6\u5ba2\u3067\u304d\u307e\u3059\u3002\u30d6\u30ed\u30b0\u306e\u3088\u3046\u306b3\u30f6\u6708\u5f85\u3064\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u6e2c\u5b9a\u53ef\u80fd<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30af\u30ea\u30c3\u30af\u6570\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u7372\u5f97\u5358\u4fa1&#8230;\u3059\u3079\u3066\u6570\u5024\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. \u6539\u5584\u3057\u3084\u3059\u3044<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u5024\u304c\u898b\u3048\u308b\u304b\u3089\u3001PDCA\u304c\u56de\u305b\u307e\u3059\u3002\u300c\u3053\u306e\u5e83\u544a\u6587\u306f\u53cd\u5fdc\u304c\u60aa\u3044\u304b\u3089\u5909\u3048\u3088\u3046\u300d\u3068\u3044\u3046\u5224\u65ad\u304c\u5373\u5ea7\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. \u30b9\u30b1\u30fc\u30e9\u30d6\u30eb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3046\u307e\u304f\u3044\u3063\u305f\u3089\u4e88\u7b97\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e83\u544a\u4ee3\u7406\u5e97\u306b\u983c\u3080\u306a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u3067\u6ce8\u610f\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3082\u3057\u4eca\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u306b\u4efb\u305b\u3066\u3044\u308b\u306a\u3089\u3001\u4e00\u65e6\u3084\u3081\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u306b\u3001ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u306f\u826f\u304f\u3066\u3082\u3001ROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u304c\u60aa\u3044\u5834\u5408\u306f\u8981\u6ce8\u610f\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u4ee3\u7406\u5e97\u306f\u3001\u5e83\u544a\u8cbb\u3092\u4f7f\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u4ed5\u4e8b\u3002\u3042\u306a\u305f\u306e\u5229\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u4ed5\u4e8b\u3058\u3083\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u5206\u3067\u5e83\u544a\u3092\u7406\u89e3\u3057\u3001\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u3082\u5fd8\u308c\u308b\u306a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3060\u3051\u3058\u3083\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<ul style=\"list-style-type:undefined\" class=\"wp-block-list\">\n<li>\u30c1\u30e9\u30b7\uff08\u6298\u8fbc vs \u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\uff09<\/li>\n\n\n\n<li>\u65b0\u805e\u5e83\u544a<\/li>\n\n\n\n<li>\u30e9\u30b8\u30aaCM<\/li>\n\n\n\n<li>\u30c6\u30ec\u30d3CM<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u306f\u50d5\u3082\u3001\u6700\u8fd1\u30c6\u30ec\u30d3\u306b\u51fa\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u3082\u4e00\u7a2e\u306e\u5e83\u544a\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5a92\u4f53\u306b\u3088\u3063\u3066\u7279\u6027\u304c\u9055\u3046\u306e\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u5408\u3063\u305f\u5e83\u544a\u3092\u9078\u3076\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4eca\u3059\u3050\u5e83\u544a\u3092\u59cb\u3081\u308b\u3079\u304d\u7406\u7531<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u3067\u3082\u3001\u307e\u3060\u65e9\u3044\u304b\u306a&#8230;\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3044\u3044\u3048\u3001\u4eca\u3059\u3050\u59cb\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u305c\u306a\u3089\u3001\u5e83\u544a\u306b\u3082\u5b66\u7fd2\u66f2\u7dda\u304c\u3042\u308b\u304b\u3089\u3002\u6700\u521d\u306f\u5931\u6557\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3067\u3082\u3001\u305d\u3053\u304b\u3089\u5b66\u3076\u3053\u3068\u304c\u5c71\u307b\u3069\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u50d5\u306e\u8b1b\u5ea7\u751f\u3067\u3082\u3001\u6700\u521d\u306f\u5e83\u544a\u8cbb1\u4e07\u5186\u4f7f\u3063\u3066\u58f2\u4e0a\u30bc\u30ed&#8230;\u306a\u3093\u3066\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3067\u3082\u30013\u30f6\u6708\u5f8c\u306b\u306f\u5e83\u544a\u8cbb10\u4e07\u5186\u3067\u58f2\u4e0a100\u4e07\u5186\u3092\u9054\u6210\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u5207\u306a\u306e\u306f\u3001\u5c0f\u3055\u304f\u59cb\u3081\u3066\u3001\u5f90\u3005\u306b\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e83\u544a\u3092\u59cb\u3081\u308b3\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5177\u4f53\u7684\u306b\u3069\u3046\u59cb\u3081\u308c\u3070\u3044\u3044\u306e\u304b\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30b9\u30c6\u30c3\u30d71\uff1a\u4e88\u7b97\u3092\u6c7a\u3081\u308b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u3001\u5931\u3063\u3066\u3082\u75db\u304f\u306a\u3044\u91d1\u984d\u304b\u3089\u59cb\u3081\u307e\u3059\u3002\u67081\u4e07\u5186\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3002\u5927\u5207\u306a\u306e\u306f\u3001\u59cb\u3081\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30b9\u30c6\u30c3\u30d72\uff1a1\u3064\u306e\u5a92\u4f53\u306b\u96c6\u4e2d\u3059\u308b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u5e83\u544a\u3001Facebook\u5e83\u544a\u3001\u30a4\u30f3\u30b9\u30bf\u5e83\u544a&#8230;\u6700\u521d\u306f1\u3064\u306b\u7d5e\u3063\u3066\u304f\u3060\u3055\u3044\u3002\u50d5\u306e\u30aa\u30b9\u30b9\u30e1\u306fGoogle\u691c\u7d22\u5e83\u544a\u3067\u3059\u3002\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u304b\u3089\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30b9\u30c6\u30c3\u30d73\uff1a\u6570\u5024\u3092\u6bce\u65e5\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/strong><\/p>\n\n\n\n<p 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